Juho Lehiö is a Finnish makeup artist and young creative working in the fields of fashion, music, arts and advertisement. In his work he's interested in capturing the essence of sometimes even brutal and raw Nordic aesthetic mixed with interesting textures. He's driven by the fact that sometimes it's about what you don't apply rather than what you do.

Selected clients, publications and collaborators include Aalto University, Elokapina, Havu Cosmetics, Infringe Magazine, Isla journal, Koite Health, Lovia, SAIMA Helsinki, Trendi Magazine, Universal Music Finland, Warner Music Finland and Willis Towers Watson.